A couple of weeks ago I wrote this post reviewing Richard Branson’s book, Screw Business as Usual. In it he outlined values for business. Which got me thinking about my own values for here on this blog.
So I’ve thought about it. And thought about it.
Tip: When developing a concrete set of values, take your time. It pays to really think it through. Consider why you think the value is important. Consider how you think you would embody the value.
My values for Business Best Friend:
- Creating a successful business starts with being your most successful self
- Collectiveness and collaboration – as a community of people we swap strengths in order to help each other grow and reach our goals
- Creating an environment for conversation and dialogue
- Promotion of optimism and positivity
- Creation of our own definition of success
- We think for ourselves, getting beyond face value to rich and meaningful information
So now I have a list of well intended sentences. For them to have any real meaning, my actions have to reflect these values. That means everything I post here, everything I tweet, everything I post on Facebook, it all has to reflect these values.
Tip: Values mean nothing without consistent implementation.
Why do I think it’s important that I share these values with you? Surely it would be easier if I stuck the list to my wall where no one else would see. But likely then I would just forget about them. Through the act of writing my values out and sharing them with you all, I become accountable to upholding them. Additionally, you know have a better understanding of who I am and what I’m attempting to achieve with BusinessBestFriend.
Tip: Share your values in a place where the necessary people will read them.
Lastly, but perhaps this should have been first, why do we need to create an explicit set of values in the first place? Well, as I said above, it gives clients, readers, whoever a sense of who they are dealing with. Your values also serve as a set of guiding principles which can help with decision making and action taking. Following from that is values can create the foundation to build your brand upon.
Go forth and write your own set of values, I would love to hear about what you come up with. I would also love to hear how well you think I embody the values I have just set out for you.
P.S. do you love my new look as much as I do?